Brief: Bella Piatto required a visual identity that reflected the warmth, heritage, and craftsmanship associated with traditional Italian pasta-making, while still feeling refined enough for a modern food brand. The goal was to create a brand mark that would instantly communicate authentic Italian cuisine, evoke trust, and suggest a sense of place rooted in Tuscany’s culinary culture.

Solution: The final identity is centred around a circular seal-style logo that draws inspiration from traditional Italian food labels and artisan stamps. This instantly gives the brand a sense of legitimacy and heritage, making it feel like a long-standing Italian kitchen rather than a newly created company.