Brief: A speciality coffee brand required an identity that felt bold, premium, and memorable.
The client wanted to stand out in a competitive market by combining a sense
artisanal craft with a modern, high-end feel.

Solution: A clean, high-contrast identity with refined typography. The oak tree growing from the cup represents strength, heritage, and flavour depth, while the rooted base subtly links to ground coffee. The brand story is captured in the tagline.
Rooted. Ground. Roasted.